In one-on-one interviews with Elton John, Ben Stiller, Madonna, Martha Stewart and Richard Branson, in CNN “American Morning” series, “Big Stars, Big Giving,” Alina Cho looks at celebrity philanthropy and how big stars can make a big impact.
Alina Cho writes:
"There are many famous people who just talk the talk, and then there are those who walk the walk – and do it in other people's shoes. They are the ones who really give back, and their generosity is helping change the world.
"We begin on Monday with the man I call the "original" – Sir Elton John. In 17 years, his Elton John AIDS Foundation has raised more than $150 million with programs in 55 countries.
"On Tuesday I talk with movie star Ben Stiller. He's using comedy and social media to raise awareness and money to build schools in Haiti.
"Then Madonna in a rare one-on-one interview. She's building a school for orphans in Malawi. Then there’s Martha Stewart, who built a center for aging Americans. And last, but certainly not least, Sir Richard Branson – the man behind the "Virgin" empire. He treats philanthropy like a business – identify a problem and solve it."