World Malaria Day represents mobilizing civil society in the fight against malaria.
Malaria and tuberculosis together kill nearly as many people each year as AIDS, and represent a severe drain on national economies. And it is in sub-Saharan Africa which accounts for ninety (90%) per cent of malaria deaths.
Most notably, malaria is a preventable and treatable disease.
One of the goals of The Millennium Development Goals is to address the malaria scourge.
The ongoing Roll Back Malaria Partnership campaign 'Counting Malaria Out' aims to intensify global efforts to reach important milestones set by the Global Malaria Action Plan (GMAP).
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