Recognizing that procrastination is an enemy of good intentions, a new public service effort, to be announced today, aims to persuade Americans to actually act upon their altruistic impulses.
The campaign, called "Generous Nation," is epitomized by its theme, "Don’t almost give. Give," which will be reiterated in television and radio commercials and print and online ads as well as on dontalmostgive.org, a dedicated Web site. The campaign is being produced by the Advertising Council, the nonprofit organization that coordinates pro bono campaigns on behalf of the agency and media industries.
Generous Nation" is one sign of an increased national focus on charity, philanthropy and what the wizard of Oz called "good-deed doing." That comes after a five-year period of unprecedented giving in the wake of the 9/11 terrorist attacks, the Southeast Asian tsunami and Hurricanes Katrina, Rita and Wilma.
The goal was to determine "how we might tap into that generosity once these tragedies are off the front pages," said Peggy Conlon, president and chief executive at the council in New York.
[Excerpt of an article by Stuart Elliott, The New York Times]
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