Corporate Non-profit Citizenship Boost Profits

Four in 10 Americans say they're more likely to do business with a company that is a "good corporate citizen," but only one in four believes U.S. companies are doing a good job of being socially responsible, a new study says.

GolinHarris Research of Chicago conducted the online survey to gauge their opinions of the importance and effects of corporate citizenship.

Americans believe the best way to learn about a company's citizenship performance is through beneficiaries of companies' generosity, through media coverage, and through partnerships with nonprofits or government groups, the study says.

Source: Philanthropy Journal

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